FROM: FOR:
Fineberg
Publicity Inc. AMERICA’S BEST
CLEANERS
276
Fifth Avenue
New York, NY
10001
(212)
686-7820 (561)
694-8414
CONTACT: Erica Linden-Fineberg Ed D’Elicio,
Executive Director
Philip Ferro
FOR IMMEDIATE RELEASE
THE A-B-Cs OF UPSCALE DRY CLEANING
Organization Sets the Standard for U.S.
Drycleaners
Palm Beach Gardens, Fl: If a consumer pours out lots
of money on a luxury vehicle, chances are that he or she wouldn’t be satisfied taking
their expensive car to the neighborhood mechanic for service. So by the same
rationale, why would people send their couture apparel to just any cleaner? Who
would trust an Armani, Prada, Chanel or Valentino to the corner cleaner?
Enter America’s Best Cleaners, which is a national
organization that strives to locate and recognize the best dry-cleaning
establishments in major metropolitan areas throughout the United States. There may only be one
cleaning establishment in a city awarded the privilege of being America’s Best
Cleaners. When customers walk into an America’s Best
Cleaners affiliate, they are assured that this is the “best of the best” in
their particular location.
America’s
Best Cleaners are the top-performers in the areas of fabric and stain
identification, garment construction, and color fastness. They know how to
properly clean and finish garments, no matter what type of fabric, stains,
dyes, construction, or embellishments they may have. After being properly
cleaned, every garment is expertly finished and pressed, thoroughly inspected,
and carefully packaged to ensure a safe return to its client’s closet.
P.2
America’s
Best Cleaners
Drycleaners selected by America’s Best
Cleaners are subject to a rigorous screening process during which they must
distinguish themselves in every facet of the dry-cleaning business. In addition to having all the essential
attributes of excellent quality and service, a designated America’s Best
Cleaner must be recommended by a majority of recognized fashion designers and
upscale retailers in the dry cleaner’s location.
Before a dry cleaner can become a member of the exclusive
America’s
Best Cleaners group, it has to meet a number of specific criteria. An America’s
Best Cleaner must be able to clean and preserve wedding gowns, offer fine
apparel storage, be a full-service cleaner, offer hand-finished service,
provide pick-up and delivery services to home and/or office, have the capacity
to ship anywhere, and offer emergency service.
America’s Best Cleaners also have to attend a series of
informative workshops, and subject themselves to inspections by “undercover shoppers” to ensure that the dry
cleaner is maintaining the standards enforced by the advisory board.
There
are currently 25 accredited America’s
Best Cleaners in the country located in cities such as New
York, Los Angeles, Miami
and Boston. There’s also an international affiliate in Paris. In the immediate future, America’s Best
Cleaners hopes to have at least 50 to 60 major Metropolitan Statistical Areas
(MSA) represented.
o0o